What is it?
Achieving blonde hair can expose underlying yellow tones, just as lightening dark bases can expose unwanted orange tones. Even grey hair is prone to yellowness due to pollution, environmental aggressors and medication. The exposure of underlying pigments may lead to unwanted brassiness and harsh tones. Blonde Perfecting Purple Shampoo is a sulphate-free, tone-correcting shampoo that gently cleanses the hair while depositing violet pigments to counteract yellow and orange hues. The result: brassiness is neutralised and colour is restored to its intended appearance. This shampoo features ArganID technology, with positively charged micro-particles that are attracted to the negatively charged hair fibre, infusing the antioxidant powers of Argan Oil deep into the corte for a revived effect.
Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with your favorite Moroccanoil conditioner.