What is it?
Gently cleanses while neutralising unwanted brassy, yellow tones to leave hair cleansed, revived and intensified. Recommened for colour-treated hair, this purple shampoo uses cationic hair dye to tone, brighten and extend the life of blonde hair, while sulfate-free cleansers gently clean to protect against colour fading. Added glycerin nourishes and moistures the hair, while panthenol conditions, repairs and strengthens for improved manageability. For an intense and toned result, follow Toning Shampoo with Platinum Blonde Colour Boosting Treatment.
Wet hair. Wear gloves.
Lather, wait 1-3 minutes depending on desired result and rinse. Repeat if necessary.
For a more intense result, follow with fabuloso Colour Boosting Treatment.