Sustain Sales With Virtual Hair Consultations
Stay connected with your clients to sustain sales during these times of uncertainty and isolation.
Sustain your sales by providing your clients with a professional home hair consultation service in the comfort of their own home. Recommend a home haircare routine for your client's hair concern and send their products direct to their door when they shop on your Haircare at Home Affiliate link.
Use our easy professional services guide provides solutions for frequently asked hair concerns and retail product recommendations plus supporting How-To documents to share with your customers.
Download the Quick Guide to Professional Home Haircare Services and click on the links included for the supporting consumer how-to guides.
HOW TO PLAN YOUR PROFESSIONAL HOME HAIR CONSULTATION SERVICE
First and foremost, you will need to consider your pricing strategy and your target audiences. Here are a few ideas for consideration:
PRICING STRATEGY IDEAS
- Complimentary consultation when your client makes a purchase of retail product from your Haircare at Home link
- No strings attached, complimentary service to assist in customer retention during this period
- Charge a nominal amount i.e. $5 which is then redeemable on the purchase of retail products in the salon once you have re-opened
How you determine the best consultation and communication approach with your clients will depend on the level of relationship you have with them:
VIP Clients - As you know your loyal clients’ every hair need, why not reach out to them with your pre-determined recommendation and regime that they should be following whilst they are prevented from coming into your salon. It is likely that your clients will want to take your advice and purchase the products and regime you recommend so that once they are able to sit back in your chair, their hair has been maintained and they can resume their usual hair services right away.
Existing & New Clients - You may not see your existing clients as regularly as your VIP clients and it is always recommended that a one-on-one consultation is conducted for any new clients or those who you may not see as regularly so that the best course of action can be determined for their specific needs.
STEP 1: PROMOTE YOUR SERVICES:
Advise your valued clients, friends and family of your new Virtual Consultation Service and your Haircare at Home affiliate link to support their hair needs whilst in isolation. Promote your affiliate link and service across all of your salon channels to ensure the message gets out promptly:
Direct: telephone, text message, email.
Social Media: In-feed posts, stories to your Instagram or Facebook accounts. Consider adding information to your highlights reel or recording a consultation and sharing it so others can see how it works. Read how to promote your link via social here.
Hair feeling a little lifeless? Ask us for our hair detox ideas and shop online with us today [INSERT LINK]
Banish those brassy tones with our range of product ideas.
Grey starting to show? We have some easy home solutions…
Step away from the supermarket box colour. We have colour fade tips to get you through.
STEP 2: COMMUNICATE WITH YOUR CLIENT
Contact your client to set a convenient date and time to chat to them or to conduct their personalised consultation. This could easily be done via email, text message or DM. Encourage your clients to utilise your salon booking system to make their appointments as they usually would.
As new requests start coming in for your home hair consultation service, have a reply template prepared. This will save you time and allow you to efficiently understand the hair concerns of your clients.
STEP 3: PREPARE
Start to prepare the recommendations for your clients based on their specific hair needs. Please reference our Quick Guide To Professional Home Haircare Services which outlines the most frequently asked for hair concerns as well as the products and How-To guides available to you as part of this guide.
STEP 4: CONSULTATION
The consultation could be done via FaceTime, Skype, House Party or a conferencing platform such as Zoom. We recommend you video chat with your client so that they can get the most out of your consultation. The service should take about 5-10 minutes depending on how many questions or concerns your customer has.
STEP 5: FOLLOW UP
Call your client for their one-on-one professional consultation armed with the information, how-to guides and product recommendations based on their initial hair concerns or your pre-existing knowledge of their hair condition. Tip: If you are consulting live, we recommend the client video chats in natural light so that you can determine the colour, quality, texture of their hair)
Provide your recommendation on a selection of retail products that provide appropriate solutions to their hair concerns and encourage them to purchase from Haircare At Home. Remember, first time purchasers will receive 10% off their order.
We recommend this frequency of contact:
1 week after your client has been using their recommended products – check in ensure they are happy with their regime and products
3 weeks after your client has been using their recommended products – do a further check in to ensure they are getting the most out of their products and if they have any further concerns that you can help address. This may open up further hair concerns that they have discovered and lead to more sales.
When you re-open your salon, or isolation restrictions ease, contact your clients and offer them your first available appointments as a reward for supporting and being loyal clients during this period.