Promoting this Holiday Season
With Christmas fast approaching, it’s time to help clients find the perfect gift for their loved one - the gift of great hair!
Next time your client is in the chair mention the Holiday Gifts on the Haircare At Home site. With a variety of brands to choose from there’s something for their friends, family or even something to treat themselves.
WHAT CAN YOU DO TO PROMOTE THE HOLIDAY GIFTS?
Promoting your affiliate link, and the latest Holiday Gifts can improve the possibility of sales. Doing this across multiple channels will allow you to reach more customers and remind them of how they can have both great hair and support their local salon at the same time!
Update your current POS Template to the new Christmas Themed ones.
TIP: Use QR codes on your in-salon POS. This will allow customers in the salon to seamlessly access your website. Generate your unique QR code here.
Updated promotional assets such as mirror clings, counter card templates, social media assets and email assets are available in the Creative tab of your Refersion Dashboard. They're ready for you to download, add your unique link and start using straight away.
Reach customers who don't regularly come into your salon and attract new ones.
- Telephone: Calling customers to book them in? Reminding them of their appointment or just checking in? Take the opportunity to remind them that if they are unable to get into salon and don’t have time to shop for Holiday Gifts, the Haircare at Home Site has them covered.
- Text message: Set up quick and easy automated text messages using our text templates calling out Sets that come with FREE Products and limited styled boxes. Most customers love a good offer.
- Emails: Inspire your customers to shop with you. Send them visual inspirational how-to content, or theme your emails: Summer hair protection, Holiday Gifting Ideas styling inspo. Calling out the Specials, Sets that come with FREE Products and limited edition styling boxes.
TIP: Change your messaging to keep up with Seasonal Trends. Provide product recommendations and add your link.
- Social Media:
- Include your unique link in your Instagram bio.
- Add Chirstmas/Summer posts, stories to your Instagram or Facebook accounts.
- Consider adding information to your highlights reel or recording yourself talking about your top products, favourite Christmas look and summer treatments.
- Promote your posts through Instagram advertising to reach a wider audience.
REGULAR AND CONSISTENT COMMUNICATION
Promoting your new offering across all of your salon channels ensures the message gets out promptly, regularly and consistently. It’s a great idea to consider creating a communications plan/calendar to keep your salon accountable and ensure there is an adequate frequency of communication with your customers. Especially during this busy period.
We recommend to call out different packs and what they offer:
- 10% off first time orders when you shop online with us.
- Free Shipping on orders over $65
- Moroccanoil Greta Hair Day Pack: Purchase a Full Size Moroccanoil Treatment and receive a Full Size Paddle Brush
- Color Wow Dream Clean Supernatural Pack: FREE Dream Coat Supernatural Spray 50ml
- Stock up your styling Products with Moroccanoil and Evo Travel Size Treats, comes with a full sized and travel size product.